What NZ founders and CMOs told us about AI and GTM in June
Five patterns from Proxi’s conversations with 40 NZ SaaS founders and CMOs in June: buyer inertia, pricing pivots, AI slop, and creativity as a moat.
Go-To-Market is the integrated strategy that aligns your entire revenue engine, from attracting prospects to retaining customers. It’s how successful B2B SaaS companies coordinate marketing, sales and customer success to drive sustainable growth.
Working inside your tech business, as one of the team, our Fractional GTM leaders align and deliver affordable, flexible strategy and execution that works. And keeps working even after we leave.
Our Fractional CMOs, CROs and CCOs build the right plans to deliver the results you need – then they action it. On their own, or together with your team and our network of trusted partners.
You’re looking for investment, tackling a new market or geography or something else. We are your GTM leads – delivering the leadership that’s needed to succeed.
We ensure the GTM fundamentals, foundations and delivery are in place – fast. Then we work with you to hire the marketer, salesperson or CSM to replace us.
Proxi works with you to identify the right talent, build the right culture, and embed best practices to create world-class marketing, sales or CS teams inside your business.
“We provide GTM leadership, build a plan, work to a budget and act as if we were in the role full time. When it’s time for us to go, everything you need is embedded in your business.”
Christelle Blanchet-Aissaoui
Co-Founder and CEO
“Our average engagement is 1-2 days per week for 6-9 months. We focus on delivering value fast and in doing so identify the best long term solution for you – be it an internal or external resource.”
Tim Nichols
Co-Founder
“Embed fractional leaders in your business and secure buy-in from the board and team. Empower them to act like regular team members. Value their pattern recognition and act on their advice.”
Geoff Olliff, Portainer
Five patterns from Proxi’s conversations with 40 NZ SaaS founders and CMOs in June: buyer inertia, pricing pivots, AI slop, and creativity as a moat.
Every AI-and-GTM article assumes one playbook fits every B2B SaaS. Tim Nichols on why there are four, based on size and motion.
FileInvite lived through five of Proxi’s six AI Buying Readiness lenses at once: positioning, pricing, motion fit, customer readiness. Here’s how.
AI has compressed 60% of marketing production work. Here’s what a fractional CMO can deliver in three days, and what Proxi is building next.