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MEET YOUR TEAM

Proxi was established by three entrepreneurial founders, focused on driving growth for companies in the technology sector in New Zealand and globally. 

Having noticed few growing tech companies could afford the marketing or product leadership they need, Proxi set about designing programmes to make a difference. They enable everyone from start-ups to established businesses to access the right level of expertise to scale – whether they already have resources in place, or not.

For us, success is measured by exiting a client. We openly share our knowledge - it is fundamental to the way we work. 

SARAH
GIBBONS

Virtual CMO >

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Sarah’s passion has always been the customer. She earned her stripes with some of the big brands, holding marketing and insights roles, and has leveraged her broad marketing experience to grow Data Zoo and Plexure. Sarah's committed to helping tech companies thrive, simplifying and translating their stories for the world. She works seamlessly across the business to align teams around key goals and deliverables. Sarah is a 'hands-on' marketer who will help pinpoint where the in-market value is, ensuring a competitive advantage through brand, proposition and customer experience. Loyal customers with increased customer lifetime value being the ultimate goal. 

TIM
NICHOLS

Director, Virtual CMO >

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Tim is an experienced senior product and marketing strategist with over 20 years' experience working across a wide-range of industry verticals, from telco to corporate travel to agtech. He's worked in the UK, the USA, NZ and Australia and has been instrumental in helping some of New Zealand’s best known tech companies, from 2degrees to Endace, achieve success in local and global markets. Tim is a trained facilitator, an expert in go-to-market strategy and is well connected in key markets around the world. With one of NZ's most successful tech IPOs under his belt (as Head of Marketing at Serko), Tim is hugely motivated to see New Zealand tech companies succeed on the world stage.

DAVID
MACKEN

Virtual CPO >

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Dave is a commercially savvy ‘product guy’ with specialist experience in identifying, commercialising and delivering new and unique propositions to market. He has held senior product and marketing roles in both small and large technology businesses. Since launching and managing many of the first mobile data services in New Zealand he understood product management was a team sport. As a facilitator he can draw on his experience across all marketing disciplines to ensure any team can achieve the right outcome. Passionate about delivering great customer experiences - from idea to reality, there is nothing Dave enjoys more than helping companies ensure customer success.

JANE
SMALLFIELD

Director, Virtual CMO >

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Having developed the original Proxi model back in 2013, Jane has no doubts as to the difference we can make to growing tech companies.  She brings over two decades of business, marketing and communications experience including running her own agency, working as a senior marketing consultant and as the global marketing director in a variety of roles. In addition to working with a range of successful tech businesses as part of the Proxi team, she is co-chair of the NZ Tech Marketers Group, Global Alliances Officer for NZ Tech, and Convenor of Judges for the NZ Hi-Tech Awards.  

CHRISTELLE
BLANCHET-AISSAOUI

Director, Virtual CMO >

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Helping Kiwi tech businesses go global is what gets Christelle up in the morning and she has twenty years’ experience in marketing, innovation and technology to back up her mission. As virtual Chief Marketing Officer, she is exposed to a wide range of technology - from sensor technology, data analytics, SaaS, AI to blockchain - and she loves it. Throughout her global career as a marketing communications expert, she has led teams in the entertainment and tech industries (ex-head of marketing at Movio) and founded her own tech startup. Christelle is also a business advisor and lecturer at Tech Futures Lab.

BEVERLEY
CALDWELL

Virtual CMO >

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Rolling up her sleeves and getting stuck into marketing projects that deliver results and enable businesses to scale is Beverley’s happy place.  With a marketing degree and 20 years’ experience under her belt, not much catches her out. She’s worked her tactical and practical marketing magic in Europe, the US, New Zealand and Australia helping businesses grow and become better recognised. Beverley blends her marketing communications expertise with a great common-sense approach to ensure great marketing outcomes. Her skillset as a digital marketing consultant includes creating on-brand and on-message content for all marketing platforms, developing lead-gen campaigns to drive sales, and event management.