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GROWTH MARKETING CAPABILITY FOR SASS COMPANIES

Proxi WAY

Proxi WAY is our SaaS marketing framework, developed by Proxi and proven with dozens of Kiwi SaaS businesses in markets all over the world.

 

Of course, we recognise no two SaaS businesses are the same, so our plans are shaped to meet your exact needs and implemented by one of our experienced virtual CMOs.

HOW IT WORKS

Strategy + Execution + Empowerment

Your Proxi marketing lead will develop your marketing strategy, manage delivery and establish the systems and processes needed to scale. We love to get hands-on and we ensure all the marketing foundations are in place for your success. 

 

Generally, our aim is to recruit our replacement when the time is right, bringing in a full-time marketer or empowering your existing team to self-manage. Having exited, your Proxi marketing lead can continue to help drive and shape your marketing vision as a mentor and/or advisor. 

PROXI vCMO

For SaaS businesses who are clear on their pathway forward and who have funding, Proxi vCMO is perfect. 

 

Approximately 2 days per week for 6-9 months (or for however long it takes).

PROXI SMART

For organisations at an early stage or cash constrained looking for a ‘tactical quick fix’ Proxi SMART is perfect. 

 

It gives you 5 hours a week for 12 weeks and is 50% subsidised by RBPN.

MARKETING AT EVERY STAGE

The Proxi team experience spans all stages of a technology business' life and all marketing disciplines, from strategy to copy-writing. Each virtual CMO has broad skills and experience across business and marketing strategy. Our specialist skills span product development, product marketing, content creation, communications and digital marketing. All with a global and technology industry focus.

Proxi’s tailored service engaged with SPM Assets at the right levels; establishing key relationship links and developing a programme to reflect our specific needs. Proxi built awareness and knowledge of the marketing function, built internal stakeholder engagement, and then created internal capability and business integration.

David Long, General Manager NZ at SPM Assets

GETTING STARTED

If you don’t know where to start or what you need we recommend starting with our marketing audit or marketing strategy workshop. This will rapidly identify the key focus areas and identify what you need to move forward in developing an engagement plan unique to your business.