• Proxi Team

Product Management Matters

Updated: Aug 17, 2020

Every tech company seems to talk a big Product Management game, but it turns out that very few really have any kind of Product Management structure or process in place. For most – particularly mid / late stage - the founder still plays the role of product manager and determines what gets created when and how. That’s OK to a point, but beyond a certain point it becomes a real pain in the roadmap.

The fastest growing tech companies take Product Management very seriously indeed (to the point that the best Silicon Valley Product Managers have their own agents). History has shown time and again that when you put the right person together with the right framework inside the right organisational design with the right remit, the results can be transformative. But it can also be scary, particularly if you’re the founder and you’ve got to give up the reins.

So, how do you know if you’ve got a Product Management problem? Well it’s not necessarily obvious from the surface, but if you look a little deeper you can see the symptoms in lots of places. Some of the clearest indicators are:

  • poor ROI on software development

  • lower than expected or forecast growth

  • lack of clear vision/roadmap across the organisation

  • confusion across the organisation of ‘what business we’re in’

  • continuous chasing of competitors tail lights

and the list goes on…

Great Product Managers are an interesting breed because very few people wake-up and decide they want to be a Product Manager. Very often they are ‘bred’ by an organisation through another discipline such as marketing, sales or even software development. They typically care deeply about the product and the company, have a low-level understanding of product functionality and are often the go-to person when things go wrong. It turns out that most organisations have a Product Manager on staff, some just don’t yet know it….

Having the right person is one thing, making sure that person has the tools, frameworks and mandate to drive real transformation is something else. That requires time, investment and training, but is money you will never regret spending. Trust us.

If you’re experiencing any / some / all of the symptoms listed, what do you do? Well, like any problem, the first thing to do is acknowledge it and start looking for solutions.

A good place to start is our Product Leadership Fundamentals webinar...

Date: 12th May

Time: 10am

Cost: FREE

Duration: 40 minutes

Our webinar will introduce you to the three core pillars of great product leadership and give you an insight into how great product companies think and what needs to change inside your organisation for product to become a thriving discipline in its own right.

The webinar will include thoughtful and practical advice on how to get started on your product leadership journey. Topics covered include:

  • what Product Management is and why it's important

  • the Product Manager role and the skills they need

  • how to identify Product Management problems 

  • the 3 core pillars of great Product Leadership

  • the fundamentals of good product decision making

Register here

If you would like more details, please contact us