Is a Fractional CMO the new Virtual CMO in SaaS marketing, what is the difference and does it matter? We explore the differences.

Public relations - how being a better client can help gain column inches and the interest of people that can promote your SaaS business.

How to make customer acquisition easier as a Kiwi SaaS business... Frame the problem, do the campaigns and numbers and it becomes easier.

Getting the right marketing people, systems and processes in place is key to being a successful Kiwi Saas company and delivering growth.

Marketers want their SaaS marketing strategy and associated efforts to deliver useful business outcomes. Here's why alignment matters.

How did Kiwi SaaS companies fare compared to last year? Read the 2021 Serious about SaaS marketing Capability Report to find out.

In this blog, we look at a SaaS positioning matrix, considering the factors influencing how Kiwi SaaS companies think about marketing.

Hiring a SaaS marketer? Know that 50% of new marketing hires fail. Read our top five reasons why.

Read how CloudCannon achieved SaaS marketing focus and direction with Proxi.

The Proxi Team shares their key insights from the Tech Marketers Group Conference 2021.

Proxi's ‘Serious about SaaS’ Marketing Capability Survey report is now available. Download it to review your own marketing capability.

Why is Proxi seen as a UFO in the marketing landscape? Because of our unique approach to building tech marketing capability.

Successfully managing a marketing budget isn’t easy requires diplomacy, negotiation and arguing power any global leader would be proud of

Research shows that B2B organisations that have closely aligned sales and marketing functions achieve 24% faster three-year revenue growth.

A summary of our learnings while working with companies on our SMART 12 week marketing programme...

Do the smart thing with SMART from Proxi and jump-start your marketing in just 12 weeks…

Why the worst thing you can do right now is nothing…

Very often marketing is the last hire on the team. The company has got along very nicely selling to the “low hanging fruit” - customers tha