PROXI SPARK

Marketing 101 for Tech CEOs

Learn what you exactly need to know about tech marketing to make you a great market-led leader and help your business thrive in today's dynamic environment with our tailored 8-week training course.

WHAT DO I GET?

  • A dedicated and experienced virtual CMO as your coach 

  • Eight half-day sessions 

  • A 2-hour training followed by a 2-hour workshop to apply the learning to your business

  • A marketing plan developed in collaboration with your coach and your team 

  • The knowledge and skills to implement the plan using the right marketing resources

  • Subsidy for Proxi SPARK may be available on the Regional Business Partner Network

 

Cost: $12,000 + GST

COURSE OUTLINE

Explore a full range of topics in Proxi SPARK, our unique CEO mentoring programme:

  1. Market positioning (customer definition, personas and value proposition)

  2. Competitive positioning, points of differentiation

  3. Core messaging, value proposition articulation

  4. Website, Search Engine Optimisation, Search Engine Marketing, social media

  5. Fundamentals of demand generation (campaign management)

  6. Budgeting and planning

  7. Systems, processes and resourcing

  8. Marketing metrics and team management

S

SURVEY

We start with a quick survey to understand the
capability and the needs of the business so the course can be tailored to meet the exact needs of the business.

P

PROVIDE

Once we understand what’s needed, we provide the appropriate training and insights in a quality way through one-on-one sessions virtually or in-person over the course of 8 weeks.

A

APPLY

We help CEOs apply the learning to the business in context through workshops to ensure that real progress is made. Workshops can be extended to include up to two other people from the organisation.

R

REFINE

As part of the process, we help to refine the marketing plan to ensure that the company leaves with a clear way forward. The plan includes; budget, deliverables and a clear set of roles and responsibilities.

K

KICK

Once we’re done, we kick the business into gear with a well-rounded programme that should help to deliver long-term value and set the business up for success..

GETTING STARTED

Great marketing is key to accelerating your growth. It’s half art and half science and easy to get wrong. If you’re new to the game, or just want to get better then get in touch with the team and we’ll talk you through the Proxi SPARK programme to see if it’s a fit.

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