PROXI SPARK
Marketing 101 for Tech CEOs
Learn what you exactly need to know about tech marketing to make you a great market-led leader and help your business thrive in today's dynamic environment with our tailored 8-week training course.
WHAT DO I GET?
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A dedicated and experienced virtual CMO as your coach
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Eight half-day sessions
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A 2-hour training followed by a 2-hour workshop to apply the learning to your business
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A marketing plan developed in collaboration with your coach and your team
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The knowledge and skills to implement the plan using the right marketing resources
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Subsidy for Proxi SPARK may be available on the Regional Business Partner Network
Cost: $12,000 + GST
COURSE OUTLINE
Explore a full range of topics in Proxi SPARK, our unique CEO mentoring programme:
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Market positioning (customer definition, personas and value proposition)
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Competitive positioning, points of differentiation
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Core messaging, value proposition articulation
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Website, Search Engine Optimisation, Search Engine Marketing, social media
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Fundamentals of demand generation (campaign management)
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Budgeting and planning
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Systems, processes and resourcing
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Marketing metrics and team management
GETTING STARTED
Great marketing is key to accelerating your growth. It’s half art and half science and easy to get wrong. If you’re new to the game, or just want to get better then get in touch with the team and we’ll talk you through the Proxi SPARK programme to see if it’s a fit.