THE PROXI WAY
Growth marketing capability for tech companies
Build marketing capability within your tech business in an effective and sustainable way; focused on your growth and crafting tailored marketing programmes that enable you to meet your business growth objectives. That’s the Proxi Way.
HOW IT WORKS
Strategy + Execution + Empowerment
We work as an integral part of your leadership and marketing teams over a six-to-nine month period from 1.5 to 2.5 days per week. Your Proxi marketing lead will develop your marketing strategy, manage delivery and establish the systems and processes needed to scale. We love to get hands-on and, in short, we ensure all the marketing foundations are in place for your success.
Our aim is to recruit our replacement when the time is right, bringing in a full-time marketer or empowering your existing team to self-manage. Having exited, your Proxi marketing lead will continue to help drive and shape your marketing vision as a mentor and/or advisor. All tailored to deliver to your strategic outcomes.
MARKETING AT EVERY STAGE
The Proxi team experience spans all stages of a technology business' life and all marketing disciplines, from strategy to copy-writing. Each virtual CMO has broad skills and experience across business and marketing strategy. Our specialist skills span product development, product marketing, content creation, communications and digital marketing. All with a global and technology industry focus.
Proxi’s tailored service engaged with SPM Assets at the right levels; establishing key relationship links and developing a programme to reflect our specific needs. Proxi built awareness and knowledge of the marketing function, built internal stakeholder engagement, and then created internal capability and business integration.
David Long, General Manager NZ at SPM Assets
Discover: 1-2 weeks
We'll work with you to identify gaps and formalise recommendations to build a custom programme and ensure we mutually agree the way forward.
Build: 6-9 months
Building marketing foundations including: strategy, marketing plan/budget, website, SEO, messaging, personas, brand, positioning and marketing meetings, team structure, reporting, systems and processes.
Transition: 4-6 weeks
We’ll help build the right team to move you forward. Including scoping the roles, managing recruitment and/or upskilling existing team members to step up.
Advise: monthly/as required
A half-day a month engagement to ensure the marketing delivery continues to progress, to support the CEO and marketing team and be available to address any new opportunities or issues.
We work with key individuals in your business to ensure the programme of work we’ve started, continues to be delivered and built on. We coach in any missing skills and help the new role(s) to rapidly add value to the business.
If you don’t know where to start or what you need we recommend starting with our marketing audit or marketing strategy workshop. This will rapidly identify the key focus areas and identify what you need to move forward in developing an engagement plan unique to your business.