We’re Serious About SaaS Marketing

Growing a global B2B SaaS company from New Zealand is seriously hard. Research indicates effective strategic marketing is a major gap for Kiwi SaaS companies. To grow fast, you need a high performing marketing lead with real experience. But you either can’t find them and/or afford them, which is where Proxi comes in.

We’re serious about SaaS marketing and helping Kiwi SaaS companies write their growth stories. Proxi is a group of experienced vCMOs with the depth of experience you need to deliver S.M.A.R.T. outcomes. 

The Proxi WAY is our marketing framework, developed by Proxi and proven with dozens of Kiwi SaaS businesses in markets all over the world. Of course, we recognise no two SaaS businesses are the same, so our plans are shaped to meet your exact needs and implemented by one of our experienced virtual CMOs.

Our model is unique. We work as part of your team for as long as it takes to get your marketing function working - then we transition out when it’s sustainable. Whether you’re early stage, up and coming or doubling down on Software-as-a-Service, we have the SaaS marketing knowledge and expertise you need to get growing.


For SaaS businesses who are clear on their pathway forward and who have funding, Proxi vCMO is perfect. 

Approximately 2 days per week for 6 to 9 months (or for however long it takes).


For startups or cash-constrained organisations looking for a ‘tactical quick fix’, there is Proxi SMART. 

5 hours per week of coaching and doing for 12 weeks with a senior marketer. 



  • Marketing strategy

  • Brand marketing

  • Product marketing

  • Digital marketing

  • Marketing communications

  • Content marketing

  • Demand generation

  • Customer acquisition

  • Lead nurturing

  • Customer lifecycle 

  • Customer advocacy

  • Marketing operations

  • Reporting

  • Strategic alignment 

  • Employment branding

  • Systems and processes

  • Team building

  • Team management and coaching

We’re so pleased with the progress we’ve made (with Proxi)!
The team was a pleasure to work with. They rolled up their sleeves from day 1 and we did see value really fast, tripling our SaaS software trial sign-ups in 12 weeks.

Nicole Tiefensee, Co-founder at Runn

Enroller was heavily impacted by COVID-19. Thanks to the support, guidance and advice of our Proxi vCMO, we reinvented our business with our customers' future way of working in mind. Nine months later, we have customers in three markets and users in 50+ globally!

Michael Barry, CEO at Enroller

Our challenge was to transform our marketing operations into something new and exciting that would deliver exceptional outcomes. Proxi’s approach is all about empowering individuals to be the best they can - arming them with purpose, equipping them with capability and instilling confidence in their ability.

Chris Leonard, CEO at Snapcomms


If you don’t know where to start or what you need, we recommend starting with our capability assessment.  This will rapidly identify the key focus areas and identify what you need to move forward in developing an engagement plan unique to your business