We’re Serious About SaaS Marketing

Growing a global B2B SaaS company from New Zealand is seriously hard. Research indicates effective strategic marketing is a major gap for Kiwi SaaS companies. To grow fast, you need a high performing marketing lead with real experience. But you either can’t find them and/or afford them, which is where Proxi comes in.

We’re serious about SaaS marketing and helping Kiwi SaaS companies write their growth stories. Proxi is a group of experienced vCMOs with the depth of experience you need to deliver S.M.A.R.T. outcomes. 

Our model is unique. We work as part of your team for as long as it takes to get your marketing function working - then we transition out when it’s sustainable. Whether you’re early stage, up and coming or doubling down on Software-as-a-Service, we have the SaaS marketing knowledge and expertise you need to get growing.


  • Marketing strategy

  • Brand marketing

  • Product marketing

  • Digital marketing

  • Marketing communications

  • Content marketing

  • Customer acquisition

  • Lead nurturing

  • Customer lifecycle 

  • Customer advocacy

  • Marketing operations

  • Reporting

  • Strategic alignment 


We’re not consultants or yet another digital marketing agency, we’re different.

Your vCMO works as part of your lead team for approximately 2 days per week, to:

  • helping you sort out your marketing strategy 

  • whilst delivering immediate value through tactical campaigns 

  • and building out the marketing capability you need to run on your own. 


Success for us is embedding marketing in your business and leaving you in a better place as quickly as possible.

If you’re serious about SaaS but you’re lacking marketing horsepower then get in touch.

We’re so pleased with the progress we’ve made (with Proxi)!
The team was a pleasure to work with. They rolled up their sleeves from day 1 and we did see value really fast, tripling our SaaS software trial sign-ups in 12 weeks.

Nicole Tiefensee, Co-founder at Runn

We love Proxi's proactive and practical approach to marketing. (Proxi) always provides valuable, perceptive insights drawing from her extensive experience in the tech sector - I've lost count of the "a-ha" moments! (Proxi) has been instrumental in helping us shape our profile and develop our strategy.

Claire Foggo, CEO at Sortify.tm

Our challenge was to transform our marketing operations into something new and exciting that would deliver exceptional outcomes. Proxi’s approach is all about empowering individuals to be the best they can - arming them with purpose, equipping them with capability and instilling confidence in their ability.

Chris Leonard, CEO at Snapcomms


If you don’t know where to start or what you need we recommend starting with our marketing audit or marketing strategy workshop. This will rapidly identify the key focus areas and identify what you need to move forward in developing an engagement plan unique to your business.